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Stand Up for Downtown

Let’s build the new Hilton Conference Center and Hotel in Florence.

For Hotel

Operations

For

Construction

of Event

Space

Hotel Rooms

Total

Economic

Impact*

Annual

Impact*

Visitors

to Florence

*Total dollars flowing through the Florence economy because of The Hilton Conference Center and Hotel

The Downtowner

WHAT’S HAPPENING?

Hilton has approached a local land owner to build a prestigious new Hilton Conference Center and Hotel in the heart of downtown Florence. The 120-room hotel will be uniquely personalized to the musical and artistic heritage that runs deep in our Shoals area. PCH, the premier management company running the Shoals Marriott has agreed to manage the property.

Stand Up for Downtown

Let’s build the new Hilton Conference Center and Hotel in Florence.

The Downtowner

For Hotel

Operations

For

Construction

of Event

Space

Hotel Rooms

Total

Economic

Impact*

Annual

Impact*

Visitors

to Florence

*Total dollars flowing through the Florence economy because of The Hilton Conference Center and Hotel

WHAT’S HAPPENING?

Hilton has approached a local land owner to build a prestigious new Hilton Conference Center and Hotel in the heart of downtown Florence. The 120-room hotel will be uniquely personalized to the musical and artistic heritage that runs deep in our Shoals area. PCH, the premier management company running the Shoals Marriott has agreed to manage the property.

WHO BENEFITS?

A Hilton Conference Center and Hotel will be a tremendous win for the people of Florence, generating over $600 million in positive economic impact over thirty years. We’ll benefit with substantial new tax income from visitors. New job and career choices for residents. Plus new meeting and event options in a state-of-the-art conference center.

READ FULL REPORT

The Hilton Conference Center and Hotel
Economic Impact Analysis

Cast Your Vote

WHAT CAN MAKE THIS PROJECT A REALITY?

A project of this size and scope depends on the city’s leadership and participation. How does the city help with this project? Alabama law says the city can “lend” the project their very low cost of access to capital. This lets the project get (literally) off the ground and pay for itself. Yes, the project will require upwards toward $70M in investment but will yield more than a HALF BILLION DOLLARS in benefits! Benefits that stay right here at home, providing jobs and economic security for our own families, and economic growth for our city, which lags behind many of our other AL communities.

How is the city protected? Simply put, the city’s initial investment can be protected by several different guarantors and revenue agreements that assure the city’s investment is safe. Working together with the city council and mayor to plan and build out the best combination of protections is a win for everyone in Florence and the Shoals area.

Click for more details about this exciting project!

Q & A

Answers to your most frequently asked questions

HOW CAN YOU HELP?

Let your voice be heard! Send a message to the Florence City Council showing your support for The Hilton Conference Center and Hotel. Visit our Facebook page to share your thoughts with others. Tell your friends and family to visit this website. We want everyone in Florence to stand up for this project!

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Our Corporate Partners

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PCH Resorts - Hospitality with Heart & Soul

The combination of great ownership, strong franchise partners and an exceptional operating team makes for a winning organization.

Hilton Logo

Hilton Brands | Global Hospitality Company

Since 1919 Hilton has been a leading global hospitality company. Learn about our hotel brands, development and career opportunities.