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The Hilton
Conference Center
and Hotel in Downtown Florence

The Hilton Conference Center and Hotel is designed to be a one-of-a-kind experience. There’s no place like The Shoals and there will be no hotel like this. It’s the newest addition to the Hilton Collection, carefully curated properties that are immersed in the local community. In The Shoals, that means round the clock music with art and interior design from our own artisans. The décor will bring alive the unique heritage of the region for residents and visitors.

144 full-time positions will be filled to keep the facility humming. That means new jobs and  career opportunities in Florence, from basic housekeeping to business operations, hospitality to culinary skills. Got a budding chef in your family? He or she might receive excellent training someday from UNA and the downtown Hilton. Florence has enjoyed a renaissance in recent years. This is a superb opportunity to continue that momentum.

The Downtowner
The property will offer 6,000 sq. ft. of Hilton conference space for business and organizations. The Hilton Hotel will feature 120 well-appointed rooms with a rooftop relaxation space.

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The Hilton Conference Center and Hotel
Economic Impact Analysis